Kasper Sierslev
"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"
Kasper Sierslev Podcast Episodes
Lead to Succeed
Inside In-House Marketing with Kasper Sierslev: Lead to Succeed 146
June 19, 2024
About this episode
In the dynamic world of business and marketing, navigating the realm of in-house strategies requires a blend of insight, strategy, and innovation. How does one harness these elements to not just survive but thrive in the competitive landscape? Today, we delve into these essential questions with our guest, Kasper Sierslev.
Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry towards new heights.
As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.
Key Talking Points of the Episode: (Note: timestamps follow the audio recording)
[02:12] More about Kasper’s bio.
[06:28] More about in-house marketing.
[09:35] Kasper’s advice for people who are not part of an in-house marketing team and struggle to gain a broader perspective on their own.
