Revenue Rehab

In-House vs. External: Crafting the Ultimate Marketing Ecosystem

Kasper Sierslev · January 4, 2024

Entrepreneur · Author · Leadershipin

Interview with Kasper Sierslev

In-House vs. External: Crafting the Ultimate Marketing Ecosystem — Kasper Sierslev

Podcast: Revenue Rehab

January 4, 2024 · 38 min

This week our host Brandi Starr is joined by Kasper Sierslev, CCO at ZITE. Kasper has more than 20 years of experience in the advertising industry and numerous creative awards for his work. He has written two best-selling books on the subject and worked with big international…

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In-House vs. External: Crafting the Ultimate Marketing Ecosystem
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Key topicsPros and Cons of In-House ModelsKasper shares his invaluable experiences, including the mistakes and learnings he's gathered while building in-house creative and operational teams. He explores the delicate balance between in-house setups and external agencies, offering listeners practical advice on how to organize their in-house teams effectively. Revolutionizing In-House Marketing: Unleashing the Potential WithinKasper's extensive experience in building in-house competencies for brands across diverse industries positions him as a true trailblazer. He can discuss the shift towards in-house marketing, outlining its advantages, potential challenges, and the critical elements needed for success. By sharing real-world examples and strategies, Kasper empowers businesses to harness their internal capabilities for marketing excellence. The Art of Creative Synergy: Fostering Innovation In-HouseKasper's expertise extends beyond operational setups; he's a master at cultivating creative collaboration within in-house teams. He can delve into the principles that drive effective teamwork, emphasizing how to harmonize diverse skill sets and perspectives. By highlighting the role of creativity in driving business growth, Kasper provides valuable insights for companies looking to amplify their in-house marketing efforts. View all topics →

About Kasper Sierslev

Kasper Sierslev, podcast guest

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"

20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

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About this episode

This week our host Brandi Starr is joined byKasper Sierslev, CCO at ZITE.

Kasper has more than 20 years of experience in the advertising industry and numerous creative awards for his work.

He has written two best-selling books on the subject and worked with big international brands such as Apple, Lego, and Mars.

Kasper has built and directed the in-house creative departments at Maersk, Georg Jensen, and Saxo Bank and has helped other organizations and brands set up their teams.

On the couch in this week's episode of Revenue Rehab, Brandi and Kasper will tackle In-House vs. External: Crafting the Ultimate Marketing Ecosystem.

Links: Get in touch with Kasper Sierslev on:

LinkedIn Kasper Sierslev Books Related Episodes on Revenue Rehab:

Episode 44 - In-House vs Outsourced: The Debate Episode 82 - The Tipping Point: Signs You're Ready to Outsource Marketing Efforts Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Guest: Kasper Sierslev

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