Guy Bartlett on What Actually Kills Deals and What to Do About It | Master Your Merger S2

Guy Bartlett is a seasoned entrepreneur, M&A expert, military veteran, and founder of Fidelis Advisory, a fractional M&A firm that helps ambitious business owners grow through acquisition, exit successfully, and navigate the complex realities of buying, selling, and transitioning companies.

Guy is not simply an adviser commenting from the sidelines. He leads a team of acquisition experts with hands-on experience in strategy, sourcing, negotiation, finance, deal structure, and post-acquisition integration.

With nearly 30 years in business and more than two decades of transaction experience, Guy brings a rare combination of commercial insight, deal-making expertise, and people-first leadership. His career began in sales, marketing, direct response, and data-driven growth, where he helped scale an agency from £32,000 in fee revenue to almost £7 million in turnover within six years. That journey gave him his first exposure to shareholder structures, acquisitions, and the realities of building business value beyond day-to-day revenue.

Since completing his first acquisition in 2006, Guy has bought, built, advised on, and guided businesses across multiple sectors. He later founded Business Buyers Club, where he helped entrepreneurs understand acquisition as a serious growth strategy, with coached clients acquiring an estimated £145 million in transition revenue.