The Team Engagement Podcast

Better Together | Kasper Sierslev

Kasper Sierslev · February 8, 2024

Entrepreneur · Author · Leadershipin

Interview with Kasper Sierslev

Podcast: The Team Engagement Podcast

February 8, 2024 · 13 min

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Better Together | Kasper Sierslev

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The Team Engagement Podcast

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Key topicsPros and Cons of In-House ModelsKasper shares his invaluable experiences, including the mistakes and learnings he's gathered while building in-house creative and operational teams. He explores the delicate balance between in-house setups and external agencies, offering listeners practical advice on how to organize their in-house teams effectively. Revolutionizing In-House Marketing: Unleashing the Potential WithinKasper's extensive experience in building in-house competencies for brands across diverse industries positions him as a true trailblazer. He can discuss the shift towards in-house marketing, outlining its advantages, potential challenges, and the critical elements needed for success. By sharing real-world examples and strategies, Kasper empowers businesses to harness their internal capabilities for marketing excellence. The Art of Creative Synergy: Fostering Innovation In-HouseKasper's expertise extends beyond operational setups; he's a master at cultivating creative collaboration within in-house teams. He can delve into the principles that drive effective teamwork, emphasizing how to harmonize diverse skill sets and perspectives. By highlighting the role of creativity in driving business growth, Kasper provides valuable insights for companies looking to amplify their in-house marketing efforts. View all topics →

About Kasper Sierslev

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"

20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

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About this episode

Meet Kasper, a distinguished authority in in-house marketing setups, renowned for his expertise evidenced by two bestselling books and collaborations with esteemed global brands such as Apple, Lego, and Mars. With an illustrious career spanning over two decades in advertising, Kasper has founded and spearheaded in-house creative departments at industry giants including Maersk, Georg Jensen, and Saxo Bank. Noteworthy for his contributions, he has garnered international acclaim through accolades like the European Digital Awards, Cannes Lions, and the Muse Creative Awards. Committed to cultivating creative talent, Kasper serves as the founder and instructor of the content marketing course at The Danish School of Advertising. His influence extends beyond marketing, as an angel investor and board member in startups like DataClassroom and Feats.co, and as a board member at Bakken, the world's oldest amusement park. Passionate about fostering creativity in the corporate world, Kasper advocates for embedding it into corporate culture as a continuous force for innovation and problem-solving. He believes in demystifying the creative process and providing practical tools to empower individuals to contribute creatively, enhancing both personal fulfillment and organizational growth. In his leisure time, Kasper finds solace in drawing, a passion that has manifested into projects like his Copenhagen illustrations book, "The Big, entirely subjective, and to be fair, a bit biased illustrated guide to Copenhagen," reflecting his intimate connection with creativity and his dedication to capturing the essence of his surroundings.

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Don't forget to learn more about Kasper and his work at:

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LinkedIn: https://www.linkedin.com/in/kaspersierslev/ Company: https://www.linkedin.com/company/ziteagency

Guest: Kasper Sierslev