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Nuttha Goutier

Nuttha Goutier

Founder and CEO of Sabai Thai Spa

EntrepreneurWellnessLeadership
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Nuttha Goutier Podcast Episodes

Us People Podcast

Us People Podcast

Kindness Is A Choice - Nuttha Goutier - Founder, CEO, Franchisor & Business Development Executive at Sabai Thai Spa #305

February 24, 2026

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About this episode

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Savia Rocks opens season seven of the Us People Podcast with reflections on legacy, peeling away cultural conditioning and trauma, listening, and making choices that serve what matters. She interviews  Nuttha Goutier co-founder and CEO of Sabai Thai Spa, who shares growing up in a small village in Thailand with no running water or electricity where community support, joy in hard work, and living in the moment shaped her values.

Nuttha describes immigrating to Canada over 25 years ago, overcoming setbacks, doubt, depression, and personal losses by acknowledging the past, letting go, and focusing on present choices, defining herself by resilience. She explains her purpose for building spas as creating a welcoming, belonging “home” experience, promoting self-care as a routine, supporting local communities, and planting a tree for every massage, with success defined by people’s happiness and community impact.

She outlines her daily routine (early wake-up, meditation, exercise, preparing four kids for school, and choosing gratitude), discusses wellness as preventive care for mind, body, and spirit, and argues that caring for yourself leads to kindness toward others.  Nuttha Goutier speaks about avoiding judgment through respect and acceptance, concerns about technology’s impact on younger generations, and suggests more nature, meditation, and yoga in schools.

00:00 Welcome to Yes People Podcast

01:24 Meet  Nuttha Goutier

02:23 Growing Up in Thailand

03:22 Finding Joy in Hard Work

05:14 Life as a Journey

05:44 Building Through Belief

06:31 Self Care and Balance

07:15 Looking in the Mirror

08:23 Overcoming Life's Challenges

10:53 The Power of Resilience

11:26 Dealing with Trauma

12:37 Letting Go of the Past

13:53 Finding Your Purpose

15:15 Creating Meaningful Impact

17:12 Why Start a Spa Business

17:37 Everyone Has a Gift

18:14 Defining Success

19:36 The Sabai Spa Experience

21:12 A Day in the Life

22:43 Morning Routine and Mindset

23:18 Choosing Your Emotions

24:32 Embracing Imperfection

25:46 Understanding Wellness and Wellbeing

26:45 Wellbeing and Self Care

27:23 Preventative Health Philosophy

28:16 Body as Vehicle

30:05 Judgment and Respect

32:05 Technology and Modern Generation

34:55 Life Lessons and Quotes

36:00 Carrying with Your Heart

37:40 Three Ps of Success

38:32 Best Advice from Dad

39:58 Choices Equal Results

41:31 Living Each Day Fully

43:03 Forest Meditation Practice

44:20 Meditation Journey and Growth

45:36 Mental Health and Awareness

46:48 Connect and Find Out More

47:57 Final Words and Gratitude

Website: https://www.linkedin.com/in/nutthagoutier/

Website: https://www.instagram.com/nutthagoutier/

Website: https://www.facebook.com/profile.php?id=61573378331497&ref=pro_upsell_xav_ig_profile_page_web#

Website: https://sabaithai.com/

Thank you so much Nuttha Goutier for reminding us that the beauty of kindly has always lied within us - Savia Rocks

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Nuttha Goutier Podcast Episodes

Authentic Business Adventures Podcast

What is Thai Massage

Authentic Business Adventures Podcast

May 2026

Get Your FILL, Financial Independence and Long Life

From Thai Village to Wellness Franchise with Nuttha Goutier

Get Your FILL, Financial Independence and Long Life

Apr 2026

She Talks Confidence Podcast

How to Eliminate Self-Care Guilt

She Talks Confidence Podcast

Mar 2026

Your Business on Purpose

E:192 Why Women Struggle to Own Their Profit & Power with Nuttha Goutier

Your Business on Purpose

Mar 2026

JUSTIN AND THE [FOOD] ENTREPRENEURS

Interview with Nuttha Goutier

JUSTIN AND THE [FOOD] ENTREPRENEURS

Feb 2026

The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

Franchising Without Losing Your Heart: How to Scale a Values-Led Business

The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

Feb 2026

Best Franchise Brands Podcast

Interview with Nuttha Goutier, Founder and CEO of Sabai Thai Spa

Best Franchise Brands Podcast

Jan 2026

The Exceptional Sales Leader Podcast

Building Community & Wellness:The Sabai Thai Spa Journey with Nuttha Goutier

The Exceptional Sales Leader Podcast

Nov 2025

The Franchise Woman

The Heart of Sabai: Nuttha Goutier on Blending Thai Wellness and Franchise Growth

The Franchise Woman

Oct 2025

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Key topics

How Thai Hospitality Principles Created a High-Retention Spa Brand in Canada

Nuttha reveals how she translated the warmth of Thai village life—where guests are treated like family—into a spa experience that keeps clients returning year after year. She explains the specific hospitality principles she brought from Thailand into Sabai Thai Spa, from sensory details to tiny gestures of care that make people feel seen. Listeners learn how these cultural roots became a strategic advantage, driving loyalty, referrals, and strong word-of-mouth in a competitive Western wellness market—and how any business can adapt similar principles to boost retention.

Designing Customer Experiences That Feel Like Home (What Western Wellness Gets Wrong)

Nuttha explores the gap between how many Western wellness brands _look_ luxurious and how they actually make people feel. She contrasts clinical, transactional environments with the immersive, home-like experiences she grew up with in Thailand, where care is woven into everyday life. Using Sabai Thai Spa as a case study, she breaks down how to design experiences that feel warm, safe, and emotionally resonant—from space design to staff training to small rituals that signal “you belong here.” She offers practical ideas for founders, operators, and marketers who want their brand to feel less like a service and more like a sanctuary.

How to Scale a Service Brand Without Killing the Customer Experience

Nuttha shares how she grew Sabai Thai Spa from a single location into a multi-location brand without losing the warmth and intimacy that made guests fall in love with it in the first place. She walks listeners through the practical levers of scaling a service business—hiring for heart, designing repeatable “moments of care,” and creating systems that protect, not replace, human connection. For founders and operators, she offers concrete ways to grow revenue and locations while keeping customers feeling known, remembered, and genuinely looked after.

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