Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

EP 379 | Sell it with a Story with Kasper Sierslev

Kasper Sierslev · June 15, 2024

Entrepreneur · Author · Leadershipin

Interview with Kasper Sierslev

EP 379 | Sell it with a Story with Kasper Sierslev

Podcast: Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

June 15, 2024 · 32 min

The principles of storytelling, staying creative, and coming up with ideas are universal and can be applied across various domains, including marketing for interior design professionals. In this episode we learn: - storytelling can help you sell your projects and market your…

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EP 379 | Sell it with a Story with Kasper Sierslev
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Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

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Key topicsPros and Cons of In-House ModelsKasper shares his invaluable experiences, including the mistakes and learnings he's gathered while building in-house creative and operational teams. He explores the delicate balance between in-house setups and external agencies, offering listeners practical advice on how to organize their in-house teams effectively. Revolutionizing In-House Marketing: Unleashing the Potential WithinKasper's extensive experience in building in-house competencies for brands across diverse industries positions him as a true trailblazer. He can discuss the shift towards in-house marketing, outlining its advantages, potential challenges, and the critical elements needed for success. By sharing real-world examples and strategies, Kasper empowers businesses to harness their internal capabilities for marketing excellence. The Art of Creative Synergy: Fostering Innovation In-HouseKasper's expertise extends beyond operational setups; he's a master at cultivating creative collaboration within in-house teams. He can delve into the principles that drive effective teamwork, emphasizing how to harmonize diverse skill sets and perspectives. By highlighting the role of creativity in driving business growth, Kasper provides valuable insights for companies looking to amplify their in-house marketing efforts. View all topics →

About Kasper Sierslev

Kasper Sierslev, podcast guest

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"

20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

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About this episode

Great design isn’t just seen—it’s felt. And the way you communicate that feeling is through storytelling.

In this episode, Kimberley Seldon is joined byKasper Sierslevto explore how interior designers can use storytelling to market their services, connect with clients, and sell their ideas more effectively. Because marketing isn’t just promotion—it’s the story you tell about the experience you create.

If you’ve ever struggled to explain your value or stand out in a crowded market, this episode will help you rethink how you present your work.

What you’ll learn in this episode:

- Why storytelling is one of the most powerful tools in interior design marketing

- How to use story to sell your projects and services more effectively

- Why marketing is fundamentally about creating a compelling narrative

- How to present a vision and experience—not just a design

- Techniques to stay creative and consistently generate new ideas

Ready to build an interior design business that supports your talent?

Join us at Business of Design®.

https://businessofdesign.com

Guest: Kasper Sierslev

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