A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

Behavioral Technology Could Be the Next Big Thing for MarTech

Prantik Mazumdar · March 17, 2022

Entrepreneurin

Interview with Prantik Mazumdar

Behavioral Technology Could Be the Next Big Thing for MarTech — Prantik Mazumdar

Podcast: A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

March 17, 2022

It’s not often that words like marketing, creativity and digitalisation come up in the same sentence. However digital transformation is working to take marketing and make it more of a science than an art. But can we really automate creativity? And do we risk losing the human…

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Key topicsBusiness of SportsConsulted Global Sporting Brands and Businesses like IMG, ESPN, Fox Sports, and Top Golf. InvestingImpact and ESG Investing View all topics →

About Prantik Mazumdar

Award Winning Entrepreneur, Marketer and Impact Investor

2021 Campaign Asia 40 Under 40$250,000 Raised for #HelpIndiaBreathe in 10 days30+ Regional startups invested in or advised$10M+ Happy Marketer revenue before its Dentsu trade sale

Prantik Mazumdar is an award-winning Entrepreneur, marketer, and investor. He joined digital consultancy Happy Marketer in 2011 before growing the business to over $10m in revenues and engineering a trade sale to Japanese advertising conglomerate Dentsu. Born in India. Educated in NUS Singapore. Based in Singapore.

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About this episode

It’s not often that words like marketing, creativity and digitalisation come up in the same sentence.

However digital transformation is working to take marketing and make it more of a science than an art.

But can we really automate creativity?

And do we risk losing the human touch as we push for greater automation?

To learn more about how digital transformation is changing, shaping and maybe even revolutionising advertising and marketing, I turned toPrantik Mazumdar, managing director of CXM Group.

Prantik built one of the most awarded independent digital marketing firms in Southeast Asia. He’s has pioneered new ways to use behavioral economics to drive CRM and better understand consumer decision making.

In this episode Prantik talks about:

- Why successful marketing is about building brand value, rather than getting more clicks or likes.

- How automation is being ‘humanised’

- The challenges of trying to automate creativity.

USEFUL LINKS

Connect with Prantik Mazumdar on LinkedIn: https://www.linkedin.com/in/prantikmazumdar/

Learn more about The Current Situation: https://swiy.io/thecurrentsituation

A Seat at The Table website: https://seat.fm

Guest: Prantik Mazumdar