Kasper Sierslev · February 15, 2025

Podcast: Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
February 15, 2025
Join John Golden in an engaging discussion with Kasper, founder of a company specializing in building in-house marketing capabilities. They dive deep into the advantages of in-house marketing over traditional agencies, including…

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"
20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House
Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.
As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.
Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.
Join John Golden in an engaging discussion with Kasper, founder of a company specializing in building in-house marketing capabilities. They dive deep into the advantages of in-house marketing over traditional agencies, including enhanced brand consistency and agility. Kasper outlines actionable steps for assessing spending, defining key roles, and establishing a clear brand voice. The episode highlights the role of AI in streamlining marketing tasks and optimizing campaigns. For businesses ready to transition to an in-house model, this episode offers valuable insights and strategies to enhance marketing.
Guest: Kasper Sierslev
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Digital Marketing TherapyEp 298 | Should Your Marketing Team be In House or Contract? with Kasper SiervslevApr 2025Play episode →
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The Digital MarketeerEpisode 53: Kasper Sierslev, ZiteMar 2025Play episode →
Branded & BookedUnlocking Growth Through Marketing: Expert Advice from Kasper SierslevNov 2024Play episode →
In the Business Coach's ChairEpisode 217: Kasper Sierslev of Zite, the in-house agency builderNov 2024Play episode →31+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.