Driving Sales Success in Highly Saturated Markets with Colby Varley

Colby Varley is a seasoned leader in the refrigerated transportation sector, currently serving as Vice President and co-owner of ATS, a premier non-asset-based carrier that has been an established brand for over 40 years. Colby’s unique background combines hands-on experience with strategic leadership, having risen through the ranks from truck driving to executive management. His journey began in the produce offices where his father worked, instilling a lifelong passion for logistics and a deep understanding of the industry’s intricacies.

Colby’s expertise is multifaceted. He excels in creating strong relationships with major grocery chains and shippers, ensuring white-glove service that prioritizes quality over cost. His commitment to excellence extends to the carrier partners ATS collaborates with, emphasizing value and reliability over mere affordability. Colby's intimate knowledge of every operational detail, from loading trucks to final deliveries, sets him apart in an industry often dominated by those without direct field experience.

In addition to his professional acumen, Colby’s personal story adds depth to his authority. Having navigated every role within the logistics chain, from local pickups to night dispatch, he possesses a comprehensive understanding of the challenges and demands at each stage. This hands-on approach ensures that ATS’s service remains unparalleled, even in a rapidly changing market.