Colby Varley

Redefining Excellence in Refrigerated Transportation

EntrepreneurLeadership

About Topics(3)Questions Videos(3)Episodes(14)Media

MEMBER LOGIN

Colby Varley Podcast Episodes

The Heavy Duty Parts Report

The Value of Premium Service: Lessons from Refrigerated Transportation

December 2, 2024

GO TO HEAVYDUTYPARTSREPORT

About this episode

Send us a text

Episode 347: Our guest this week is Colby Varley, Vice President of Sales at Advanced Transportation Services, who shares his expertise on the importance of premium services in the refrigerated transportation sector. He helps us understand why investing in high-quality service leads to better reliability and efficiency, and how this approach helps avert the hidden costs associated with cheaper, less reliable options.

We also discuss the importance of having commercial covenants – promises that you give to your customers that go beyond merely the barriers to entry in the heavy-duty parts business. Lastly, in our That’s Not Heavy Duty segment, we discuss 6 dreaded words that a good parts person should never say to a customer.

Show Notes: Visit HeavyDutyPartsReport.com for complete show notes of this episode and to subscribe to all our content.

Sponsors of this Episode

Heavy Duty Consulting Corporation: Find out how many “fault codes” your heavy-duty parts business has. Meet with us today. Visit HeavyDutyConsulting.com

Hengst Filtration: There's a new premium filter option for fleets. If you're responsible for a fleet, you won't believe how much using Hengst filters will save you. But you've got to go to HeavyDutyPartsReport.com/Hengst to find out how much.

Diesel Laptops: Diesel Laptops is so much more than just a provider of diagnostic tools. They’re your shop efficiency solution company. Learn more about everything Diesel Laptops can do for you today by visiting DieselLaptops.com today.

HDA Truck Pride: They’re the heart of the independent parts and service channel. They have 750 parts stores and 450 service centers conveniently located across the US and Canada. Visit HeavyDutyPartsReport.com/HDATruckPride today to find a location near you.

Disclaimer: This content and description may contain affiliate links, which means that if you click on one of the product links, The Heavy Duty Parts Report may receive a commission.

Colby Varley Podcast Episodes

Driving Sales Success in Highly Saturated Markets with Colby Varley

The Exceptional Sales Leader Podcast

Jun 2025

Episode 208: Keeping It Fresh: Cold Chain Logistics and the Agri-Business Hustle with Colby Varley

The Shades of Entrepreneurship

Jun 2025

58 Developing Organizational Resilience with Colby Varley, VP of Advanced Transportation Services

Barriers and Boundaries Resilience Leadership

Feb 2025

#113 - High Stakes Logistics with Colby Varley

BCF ORG Podcast - The Business of Business

Feb 2025

From Truck Driver to VP Colby Varley's Journey in Refrigerated Transport

Living the Dream with Curveball

Feb 2025

What you NEED to know before hauling FRESH PRODUCE | Ep 42

This Week In Trucking

Jan 2025

Episode 168 - Inside the Trucking & Logistic Company with Colby Varley

The Resilient Journey

Jan 2025

From Driver's Seat to C-Suite | Colby Varley | Ep 21

The Miles and Mentors Podcast

Dec 2024

ATS Advanced Transportation Services: Colby Varley on Logistics, Technology, and Strengthening Supply Chains

That’s Delivered Podcast

Dec 2024

MEMBER LOGIN

Existing Podcast Guesting Pro clients only. Contact your Outreach Manager for access.

Latest video

Find the Perfect Load Partner for Your Refrigerated Trucking Business With Colby Varley

Latest episodes

Driving Sales Success in Highly Saturated Markets with Colby Varley

The Exceptional Sales Leader Podcast

Episode 208: Keeping It Fresh: Cold Chain Logistics and the Agri-Business Hustle with Colby Varley

The Shades of Entrepreneurship

58 Developing Organizational Resilience with Colby Varley, VP of Advanced Transportation Services

Barriers and Boundaries Resilience Leadership

View all episodes →

Key topics

The Power of Premium Service in a Price-Driven Industry

By emphasizing the long-term benefits of premium service, such as increased reliability, efficiency, and satisfaction, Colby challenges the prevailing notion that cheaper is always better. He showcases how his company’s commitment to excellence has not only attracted discerning clients seeking superior value but has also set a new standard of quality that competitors aspire to emulate. This focus on prioritizing quality over cost demonstrates the critical role that leadership plays in establishing and maintaining high standards in competitive industries.

Navigating a Career in Logistics: From Truck Driving to Executive Leadership

Colby’s journey from truck driver to Vice President and co-owner of ATS is a testament to the opportunities for growth and advancement in the logistics industry. His career path demonstrates the importance of hands-on experience and continuous learning, which have shaped his leadership style and deep understanding of every operational aspect. Through his story, Colby highlights the value of resilience, adaptability, and a customer-centric approach to business. He also provides aspiring professionals with practical advice on navigating their career paths, emphasizing the role of hard work, perseverance, and building trust in achieving leadership success.

Maintaining Quality in High-Stakes Logistics

Colby emphasizes the importance of operational excellence and best practices to ensure that every shipment is handled with care and precision. He highlights the role of strong relationships with clients and carrier partners, underlining the value of trust and communication in delivering exceptional service. Drawing from his extensive experience, Colby shares actionable insights into navigating industry challenges, such as temperature control and unexpected delays, and explains how proactive measures and innovative solutions ensure reliability and success even in demanding circumstances.

View all topics →