November 10, 2026

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Cultural Differences and Personality with Csaba Toth
Cultural Differences and Personality: Understanding What Drives Leadership
Csaba Toth’s approach to leadership began with a failure that fundamentally changed how he understood people and performance. He lost his first business after assuming that speaking the same language, having strong qualifications, good intentions, and a shared sense of common sense would be enough to lead effectively. It wasn’t. He discovered that successful leadership requires a deeper understanding of how people think, communicate, and behave.
That experience sparked a lasting interest in Cultural Differences and Personality and their influence on leadership, teamwork, and organisational success. Why do intelligent, capable professionals misunderstand one another? Why do some teams collaborate effortlessly while others struggle with tension and mistrust? And why do expensive transformation initiatives fail despite having clear strategies and ambitious goals?
Having grown up between cultures and worked across diverse organisations, Csaba recognised that people interpret the world through different lenses. Cultural background influences communication styles, expectations, attitudes towards authority, and approaches to decision-making. Personality adds another layer, shaping how individuals respond to pressure, manage conflict, build relationships, and adapt to change.
Understanding Cultural Differences and Personality helps leaders move beyond assumptions and recognise what genuinely motivates the people around them. It also highlights how unconscious bias, individual preferences, and psychological safety affect workplace behaviour. When these factors are overlooked, even well-intentioned leaders can create misunderstandings, weaken collaboration, and undermine performance.
Csaba’s work explores how organisations can turn these differences into a competitive advantage. Rather than expecting everyone to think or behave alike, he helps leaders understand the human dynamics behind workplace interactions. By combining cultural awareness with insights into personality and behaviour, organisations can strengthen communication, build trust, and create more effective teams.
Ultimately, Cultural Differences and Personality are not simply topics for diversity training. They are essential elements of modern leadership and organisational development. Leaders who understand them are better equipped to navigate complexity, manage change, and unlock the potential of people from different backgrounds.
For Csaba Toth, the lesson is clear: sustainable business success starts with understanding people—not just processes, strategies, or results.
His tips for becoming more culturally competent are:
Practising an uncommon mindset: the ability to see the same situation from different angles, but this can feel uncomfortable.
How to practise purposeful doubt: is there a better solution or better way of doing it?
Use pain and frustration as your anchor; is this what the other person meant?
Links mentioned in the podcast:
Gamechangersbyicq.com (website)
Want to avoid the most common mistakes when working internationally? Read this article.
More stories and culture can be found here.
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Author and Managing Director - IT Transformation and Recovery Specialist
Royal Signals Former British Army communications specialist20+ years Technology operations and transformation leadership£34M programme Led a three-year service transformation4 domains PET Transformation Framework
Scott Ayscough is the Founder and Managing Director of Valuecom, author of Politically Exposed Technology (PET™) and creator of the PET™ Transformation Framework for executive transformation control.
A former Royal Signals soldier who served in Germany and worked within NATO headquarters in a network management centre, Scott has spent more than two decades leading technology operations and transformations across government, healthcare, utilities, aviation, transport and enterprise organisations.
Following his military service, Scott built his career through senior technology, operations and transformation positions with Vodafone, National Grid and NTT, before moving into consultancy and executive leadership with Government, easyJet, GE Healthcare and National Highways. Repeated exposure to transformation recovery assignments led him to identify common patterns behind programme failure and ultimately shaped the thinking behind the PET™ Transformation Framework.
Today, Scott leads Valuecom, a UK technology consultancy specialising in IT strategy and architecture, transformation programmes, operations and service management, and cyber security and compliance. Valuecom is listed on the UK Government Digital Marketplace (G Cloud) and is certified to ISO 9001, ISO 27001 and Cyber Essentials.
Over the course of his career, Scott has led and directed major technology operations and transformation initiatives across both public and private sector organisations, including a £34 million service transformation programme delivered over a three year period.