In the Business Coach's Chair

Episode 217: Kasper Sierslev of Zite, the in-house agency builder

Kasper Sierslev · November 7, 2024

Entrepreneur · Author · Leadershipin

Interview with Kasper Sierslev

Episode 217: Kasper Sierslev of Zite, the in-house agency builder

Podcast: In the Business Coach's Chair

November 7, 2024

We help companies and brands set up and build in-house competencies. Kasper is a frequent speaker at industry events and author of the best-selling book "Moving In-House". Zite helps build bespoke agency teams to sit in-house and create, run, and enhance a client’s marketing…

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Key topicsPros and Cons of In-House ModelsKasper shares his invaluable experiences, including the mistakes and learnings he's gathered while building in-house creative and operational teams. He explores the delicate balance between in-house setups and external agencies, offering listeners practical advice on how to organize their in-house teams effectively. Revolutionizing In-House Marketing: Unleashing the Potential WithinKasper's extensive experience in building in-house competencies for brands across diverse industries positions him as a true trailblazer. He can discuss the shift towards in-house marketing, outlining its advantages, potential challenges, and the critical elements needed for success. By sharing real-world examples and strategies, Kasper empowers businesses to harness their internal capabilities for marketing excellence. The Art of Creative Synergy: Fostering Innovation In-HouseKasper's expertise extends beyond operational setups; he's a master at cultivating creative collaboration within in-house teams. He can delve into the principles that drive effective teamwork, emphasizing how to harmonize diverse skill sets and perspectives. By highlighting the role of creativity in driving business growth, Kasper provides valuable insights for companies looking to amplify their in-house marketing efforts. View all topics →

About Kasper Sierslev

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"

20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

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About this episode

We help companies and brands set up and build in-house competencies.

Kasper is a frequent speaker at industry events and author of the best-selling book "Moving In-House".

Zite helps build bespoke agency teams to sit in-house and create, run, and enhance a client’s marketing programs.

Kasper has worked on all sides of the table, from well-respected brand agencies, my own start-up with just a few employees to the world’s largest shipping company responsible for running campaigns in 127 markets and 26 languages.

https://zite.agency/

https://www.linkedin.com/in/kaspersierslev/

https://www.facebook.com/ZiteAgency

https://www.instagram.com/ziteagency

Timestamps:

[1:00] Tell us all about what you do

[7:35] Do you cycle your team or use the same team ongoing?

[9:05] How did you start doing this?

[14:45] Where did your entrepreneurial spirit come from?

[18:20] Where are you taking the business?

[20:00] If your business had a personality or a character, who would it be?

[22:30] What’s your dharma or purpose?

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Guest: Kasper Sierslev