Sedge Beswick

Award Winning Influencer Marketing Thought Leader, ex-Red Bull, ASOS and Pretty Polly

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Sedge Beswick Podcast Episodes

The Creative Influencer

Sedge Beswick: Innovative Influencer Marketing

June 15, 2023

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About this episode

Episode Three of Season Seven. We interview Sedge Beswick. Sedge is CEO and Founder of SEEN Connects, an innovative Influencer Marketing Agency.

Sedge shares some of her fundamental rules about Influencer marketing, discussing how her company creates brand campaigns and picks influencers for those campaigns, as well as her cutting-edge insight on the newest trends.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

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Key topics

The Private Equity Process, and When it Fails

Discuss Sedge's experience with the private equity process, the challenges faced, and the lessons learned from the experience of the investment falling through.

Brand Campaigns

Share insights from Sedge's book, "140 Ultimate Twitter Lols," on how brands can create successful campaigns on social media. Sedge can discuss the importance of authenticity, creativity, and engagement in building a strong brand presence on social media.

Influencer Marketing Trends

Discuss the latest trends in influencer marketing, referencing a recent industry survey or data point. Sedge can share her insights on what's working and what's not, and how brands can stay ahead of the curve in this constantly evolving space.

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