Kasper Sierslev · March 14, 2024

Podcast: The Executive Edge
March 14, 2024 · 26 min
Episode 170 Released March 14, 2024 This week's guest is Kasper Sierslev Kasper is the Chief Commercial and Creative Officer for Zite Agency in Copenhagen. His background has been in agency marketing, and he’s got experience of being both his own in-house marketing expert and…
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"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"
20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House
Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.
As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.
Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.
Episode 170
Released March 14, 2024
This week's guest isKasper Sierslev
Kasper is the Chief Commercial and Creative Officer for Zite Agency in Copenhagen. His background has been in agency marketing, and he's got experience of being both his own in-house marketing expert and using external support.
During this episode we had a great chat about small businesses and how they get to the tipping point where it has less value using a 'jack of all trades' who does everything for you, versus outsourcing your marketing needs. Often it is driven by the level of expertise you need and the sector you're in. Big logistical issues such as the delivery of freight need people who understand what is being shipped and to whom, so that they can promote the benefits of the company they represent.
Visit www.suefirthltd.com for more.
Also, connect with Sue on:
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Podcast editing & production: @jonbuscall
Guest: Kasper Sierslev
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