The Executive Edge

The Process & Benefit of Bringing Marketing in-house

Kasper Sierslev · March 14, 2024

Entrepreneur · Author · Leadershipin

Interview with Kasper Sierslev

The Process & Benefit of Bringing Marketing in-house — Kasper Sierslev

Podcast: The Executive Edge

March 14, 2024 · 26 min

Episode 170 Released March 14, 2024 This week's guest is Kasper Sierslev Kasper is the Chief Commercial and Creative Officer for Zite Agency in Copenhagen. His background has been in agency marketing, and he’s got experience of being both his own in-house marketing expert and…

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The Process & Benefit of Bringing Marketing in-house
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The Executive Edge

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Key topicsPros and Cons of In-House ModelsKasper shares his invaluable experiences, including the mistakes and learnings he's gathered while building in-house creative and operational teams. He explores the delicate balance between in-house setups and external agencies, offering listeners practical advice on how to organize their in-house teams effectively. Revolutionizing In-House Marketing: Unleashing the Potential WithinKasper's extensive experience in building in-house competencies for brands across diverse industries positions him as a true trailblazer. He can discuss the shift towards in-house marketing, outlining its advantages, potential challenges, and the critical elements needed for success. By sharing real-world examples and strategies, Kasper empowers businesses to harness their internal capabilities for marketing excellence. The Art of Creative Synergy: Fostering Innovation In-HouseKasper's expertise extends beyond operational setups; he's a master at cultivating creative collaboration within in-house teams. He can delve into the principles that drive effective teamwork, emphasizing how to harmonize diverse skill sets and perspectives. By highlighting the role of creativity in driving business growth, Kasper provides valuable insights for companies looking to amplify their in-house marketing efforts. View all topics →

About Kasper Sierslev

Kasper Sierslev, podcast guest

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"

20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

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About this episode

Episode 170

Released March 14, 2024

This week's guest isKasper Sierslev

Kasper is the Chief Commercial and Creative Officer for Zite Agency in Copenhagen. His background has been in agency marketing, and he's got experience of being both his own in-house marketing expert and using external support.

During this episode we had a great chat about small businesses and how they get to the tipping point where it has less value using a 'jack of all trades' who does everything for you, versus outsourcing your marketing needs. Often it is driven by the level of expertise you need and the sector you're in. Big logistical issues such as the delivery of freight need people who understand what is being shipped and to whom, so that they can promote the benefits of the company they represent.

Visit www.suefirthltd.com for more.

Also, connect with Sue on:

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Podcast editing & production: @jonbuscall

Guest: Kasper Sierslev

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