May 1, 2026

What is Thai Massage

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Authentic Business Adventures Podcast

Show notes

Nuttha Goutier - Sabai Thai Massage

On the Passion to Succeed: "I said I have the dream, I have the vision, I have the belief and I am young and full of energy. I think the vision that I have, people will like it and people will love it."

We've probably all been told to relax more than a few times. The hustle of business can take it's toll on both the body and the mind.

How do you unwind, or recharge? Nuttha (pronounced Neat-a) Goutier as the founder of Sabai Thai Massage in Vancouver has the answer.

Nuttha explains the different services her team provides, as well as details how she grew her business to include multiple locations.

Listen as Nuttha shares how to start your business, as well as how to overcome some of the growing pains that come with adding multiple brick and mortar locations.

Enjoy!

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Podcast Overview:

00:00 Growing up in a village

03:41 The hard labor of farming

08:30 Choosing to move to Canada

11:57 Starting the first location

13:12 Early business vision and challenges

16:40 Late nights renovating before opening

22:11 Taking a business break in Thailand

25:50 Creating a caring work culture

27:59 Improving customer comfort skills

31:37 Adapting to new technology

34:06 Balancing family, real estate, and spa

36:46 Exploring franchise opportunities

42:25 Discussing increased massage industry competition

45:28 Massage as a routine activity

48:29 Discussing healthy aging habits

52:00 Types of massages offered

Podcast Transcription:

About Nuttha Goutier

Founder and CEO of Sabai Thai Spa

20+ years Leading a Thai-inspired wellness brand7 Sabai Thai Spa locations openedAward-winning Sabai Thai Spa brandFounder Sabai Thai Spa

Growing up in a Thai village without running water or electricity, Nuttha Goutier saw healing as part of life, not a luxury. Days spent gathering herbs with local healers and learning from her grandmother taught her that wellness was about community, presence, and simple daily practices. When she moved to Canada, she was struck by how spas often felt sterile, rushed, and focused on transactions instead of connection. She dreamed of creating a space where guests felt welcomed like family, somewhere that could bring the sensory richness of Thai hospitality to a new place.

Nuttha opened Sabai Thai Spa to offer guests more than a service: from warm greetings to calming scents, every element was chosen to help people slow down and feel cared for. The immediate response from the community confirmed the need for a spa that offered genuine warmth. Over nearly two decades, she has expanded Sabai Thai Spa into a franchise recognized for its immersive Thai-inspired environments and consistently attentive service.

Through franchising, Nuttha aims to make wellness a regular part of life for more people, helping communities embrace massage and self-care as everyday practices rather than rare indulgences.