Growing A Community

Camille Jaramis knows the messy middle of parenting all too well — the sleepless nights, the panic-Googling, the avalanche of conflicting advice. When her first baby arrived, she found herself at 3 a.m. trying to decode nap charts and wondering if she was completely failing. Expert help felt expensive and out of touch. So she set out to build the thing she wished she had.

First came the qualification - Camille became a certified baby sleep consultant. Then came the Facebook group - Baby Sleep Training Tips & Help which snowballed to over 670,000 members and drew in nine million monthly visitors. Then came the book, and a podcast - Yawn, The Baby Sleep Training Podcast which ended up becoming a finalist for Australia's Best Parenting Podcast 2024.

Her latest venture, Ask Yawn, is the culmination of that journey. Ask Yawn is an AI-powered parenting companion for families with children ages 0–5. Unlike generic search engines or one-size-fits-none downloads, Yawn asks questions and looks for context, and delivers personalised, judgement free support - whether for sleep struggles, toddler quirks, or the 'un-Googleable' dilemmas parents every day. It's designed to feel less like a search bar and more like a trusted friend who gets it.

Yawn isn't just clever tech - it's a lifeline for families.