Trends in EdTech: A Fireside Chat with Industry Leaders

Gil Rogers is a strategic innovator in the field of education technology marketing. As a fractional CMO, Gil specializes in assisting EdTech companies to sharpen their messaging, articulate their unique value, and drive significant revenue growth. His expertise stems from a robust background in higher education enrollment management and marketing, where he has led numerous institutions through record-breaking recruitment cycles.

With a career beginning in transformative roles, such as leading the marketing and thought leadership at Zinch.com, which was subsequently acquired by Chegg in 2011, Gil has consistently been at the forefront of the EdTech industry’s evolution. His work continued to break new ground at the National Research Center for College and University Admissions (NRCCUA), where he spearheaded initiatives in digital marketing and data-informed enrollment strategies under the Encoura platform.

Gil founded GR7 Marketing to leverage his deep industry knowledge to aid fellow entrepreneurs and business leaders in effectively communicating their services to educational institutions. Known for his energy and enthusiasm — traits he ties back to being an Enneagram 7 — Gil's ability to energize and inspire his clients and audiences is unmatched.

He frequently shares his thought leadership at national conferences, discussing crucial aspects of marketing strategy for EdTech startups, leadership, customer understanding, and the 'try before you buy' approach in executive hiring.