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DeFi with Alpha Finance Labs (Alpha Homora) Founder Tascha Punyaneramitdee

Tascha Punyaneramitdee · 17 April 2025

Entrepreneur · Finance · Artificial Intelligence · Leadershipin

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Key topicsAI Is Quietly Dismantling the Old Rules of Business and FinanceThe real disruption isn’t chatbots or content-it’s that AI is rewriting how companies are built, funded, and scaled. In sectors like decentralized finance, where Tascha Punyaneramitdee scaled products to $3B in usage before launching her AI-powered platform INFINIT, the shift is already underway: decision-making is faster, customer access is radically cheaper, and traditional staffing models no longer make sense. She shows why legacy organizations risk obsolescence if they keep treating AI as a side project, and what the future looks like when product design, financial execution, and user trust are rebuilt from the ground up. Tascha’s perspective-sitting at the rare intersection of AI, blockchain, and mass-market usability-makes clear that the winners of this new era won’t just be efficient. They’ll be the ones bold enough to reinvent the very DNA of their business before the old model collapses. DeFi Won’t Scale Until It Fixes the User Experience ProblemBillions of dollars flow through DeFi, yet most protocols remain unusable to anyone outside a crypto-native niche. Tascha Punyaneramitdee learned this firsthand while scaling Alpha Finance Lab to over $3B in usage-and seeing how many potential users were locked out by complexity. Today, with her new venture INFINIT, she’s tackling the industry’s blind spot: making powerful tools intuitive enough for the next billion users without diluting what makes DeFi transformative. Tascha brings a rare founder’s perspective on why DeFi has hit an adoption ceiling, what it takes to design products people actually trust, and how the next wave of growth will be driven less by speculation and more by usability. Why I Walked Away from Harvard to Build in Web3: A Founder’s Leap into LeadershipTascha can share the turning point moment when she deferred a place at Harvard Business School-then walked away from it entirely to build her first startup in DeFi. This decision, made during COVID and against the backdrop of a traditionally conservative family, wasn’t about defiance-it was about conviction. On podcasts focused on women in leadership and entrepreneurship, Tascha offers an honest reflection on choosing the road less traveled, navigating imposter syndrome in male-dominated sectors, and why building conviction is sometimes more powerful than any credential. View all topics →

About Tascha Punyaneramitdee

Pioneering the Future of Finance with AI, DeFi, and Human-Centered Design

$3B Peak deposits scaled through Alpha Finance’s DeFi protocol612,000+ On-chain DeFi transactions executed through INFINIT35% increase Improvement in INFINIT user retention using its AI architectureFormer product lead Tencent

Tascha Punyaneramitdee is a pioneering tech founder on a mission to make decentralized finance as intuitive and accessible as everyday banking. She is the Founder and CEO of INFINIT, the DeFi Intelligence Platform—an AI-powered platform simplifying how people discover, understand, and act on blockchain-based financial opportunities. With INFINIT, Tascha is breaking down the barriers that keep everyday users out of crypto and giving them access to personalized, automated tools to grow their wealth securely and intelligently.

A Harvard MBA dropout and former product lead at Tencent, Tascha previously founded Alpha Finance Lab, where she scaled DeFi products to over $3B in usage. But it was her realization that the complexity of DeFi was leaving too many behind that sparked her vision for INFINIT. Her expertise lies at the intersection of AI, blockchain, and user-centric product design—a rare combination that positions her uniquely to comment on the future of finance.

Tascha’s global experience spans investment banking in San Francisco and London, high-growth tech in Asia, and venture-backed startups. As a Thai-born, Silicon Valley–shaped founder, she brings a culturally diverse perspective to topics such as women in Web3, building trust in emerging technologies, and innovating in Southeast Asia’s fast-growing digital economy.

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