Bringing research data to life : Mark McCrindle at TEDxCanberra

Mark McCrindle is a social researcher and demographer who has gained international recognition for his work in tracking emerging issues and researching social trends. He is an award-winning social researcher and a highly engaging public speaker who appears regularly across television networks and other media platforms. Mark is the Principal of McCrindle Research, where he delivers strategy and advice to the boards and executive committees of some of Australia’s most prominent organizations.

Mark is widely regarded as an authority in social trends, demographics, and generational trends. He has authored five best-selling books on emerging trends and social change, including "Generation Alpha: Understanding our children and helping them to thrive". This book covers the most globally connected generation of children ever, born between 2010 and 2024. Mark and his co-author have interviewed thousands of children, parents, teachers, business leaders, marketers, and health professionals to deliver parents and educators everything they need to know about Generation Alpha.

Darryl Mitchell, Sales Director, Advertising, says, "Mark would be the most engaging research presenter I have seen, an amazing individual who knows what the audience wants and delivers and then some more!! His relevance is significant, delivering content in context. I cannot rate him high enough he has insights into demographics and the future of work that you simply will not see anywhere else." Dr.