DeFi Won’t Scale Until It Fixes the User Experience Problem

Billions of dollars flow through DeFi, yet most protocols remain unusable to anyone outside a crypto-native niche. Tascha Punyaneramitdee learned this firsthand while scaling Alpha Finance Lab to over $3B in usage-and seeing how many potential users were locked out by complexity. Today, with her new venture INFINIT, she’s tackling the industry’s blind spot: making powerful tools intuitive enough for the next billion users without diluting what makes DeFi transformative. Tascha brings a rare founder’s perspective on why DeFi has hit an adoption ceiling, what it takes to design products people actually trust, and how the next wave of growth will be driven less by speculation and more by usability.

About Tascha Punyaneramitdee

Tascha Punyaneramitdee, podcast guest

Pioneering the Future of Finance with AI, DeFi, and Human-Centered Design

$3B Peak deposits scaled through Alpha Finance’s DeFi protocol612,000+ On-chain DeFi transactions executed through INFINIT35% increase Improvement in INFINIT user retention using its AI architectureFormer product lead Tencent

Tascha Punyaneramitdee is a pioneering tech founder on a mission to make decentralized finance as intuitive and accessible as everyday banking. She is the Founder and CEO of INFINIT, the DeFi Intelligence Platform—an AI-powered platform simplifying how people discover, understand, and act on blockchain-based financial opportunities. With INFINIT, Tascha is breaking down the barriers that keep everyday users out of crypto and giving them access to personalized, automated tools to grow their wealth securely and intelligently.

A Harvard MBA dropout and former product lead at Tencent, Tascha previously founded Alpha Finance Lab, where she scaled DeFi products to over $3B in usage. But it was her realization that the complexity of DeFi was leaving too many behind that sparked her vision for INFINIT. Her expertise lies at the intersection of AI, blockchain, and user-centric product design—a rare combination that positions her uniquely to comment on the future of finance.

Tascha’s global experience spans investment banking in San Francisco and London, high-growth tech in Asia, and venture-backed startups. As a Thai-born, Silicon Valley–shaped founder, she brings a culturally diverse perspective to topics such as women in Web3, building trust in emerging technologies, and innovating in Southeast Asia’s fast-growing digital economy.

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