About Shane Fozard
Hypnotherapy Trainer, NLP Educator & Founder of Booknotic
10,000+ Hypnotherapists trained through the Australian Success Academy18 countries International reach of his hypnotherapy training$7M+ Sales generated through his training and business systems20 minutes Booknotic hypnotic audio sessions
For more than 15 years, Shane Fozard has taught hypnotherapy, NLP, and advanced communication through the Australian Success Academy, training over 10,000 people across 18 countries, change habits, build businesses, and develop stronger leadership. His work centres on creating the mental states where learning and growth become lasting, rather than fleeting.
That expertise grew out of a personal turning point. In his early thirties, Shane was working in corporate sales and operations, drinking and smoking heavily, and wondering why nothing felt right. He signed up for a hypnosis course with low expectations and walked out without his addictions, carrying what felt like the instruction manual for his own mind. From there, he built a hypnotherapy practice and went on to train others, travelling the country with his partner to teach rooms of people how to apply the tools of personal change in their lives and work.
Booknotic grew out of that same curiosity. While reading Cal Newport’s Deep Work, Shane began wondering what would happen if he did “deep work” on the book itself, distilling the key ideas, then recording them into a short hypnosis track. Friends he shared it with asked for more. Over time, those experiments became Booknotic: 20-minute hypnotic audio sessions based on bestselling books.