Growing Pains

Sarah Jordan is the CEO and Founder of Sarah Jordan Associates Consultancy, a growth and leadership strategist with more than 30 years of expertise across cosmetics, skincare and niche sectors. Her work focuses on helping global brands build visibility, enter new markets, manage distribution and scale sustainably, with particular expertise across the GCC region, the Middle East and the UK.

Through Sarah Jordan Associates, Sarah advises brands on international distribution, marketing and business development strategy. She works with companies to assess their commercial model, refine their positioning and manage entry into agreed territories through distributor relationships and hands-on market expansion support. Her experience spans brands with turnovers from £1 million to £200 million, as well as wider consultancy work identifying business challenges and turning organisations around.

For podcast hosts, Sarah brings a practical, commercially grounded perspective on brand growth strategy, global market expansion, distribution and sales, luxury cosmetics, leadership and mentoring. She can speak to the realities of scaling across borders, building trusted distribution partnerships, preparing a brand for international growth and leading through change and pressure.

Sarah is also a co-founder of Her Evolution, where she focuses on sales and marketing and supports content, events, retreats and podcast activity around women’s wellbeing and menopause.