Robert Scheinfeld

Robert Scheinfeld has spent more than 36 years helping people expand their freedom and achieve better results in business and life.

Before founding Lighthouse Intelligence, he was a New York Times bestselling author with readers in more than 125 countries, a globe-trotting speaker, a coach, and the VP of Marketing at Blue Ocean Software, where the marketing system he built fueled the company’s hypergrowth and its $177 million acquisition by Intuit.

Near the end of his career as a speaker, teacher, and coach, Robert discovered AI while looking for ways to support his own business. Like so many creators and small business owners today, he was overwhelmed by the fast-moving AI landscape — too many tools, too many options, and no clear path for using them effectively.

After more than a year of trial and error, he found his way through: partnering with AI to turbocharge sales and marketing results while making life easier and less stressful. That breakthrough led him to launch Lighthouse Intelligence to help others do the same.

Living an easier, less stressful life became important to Robert at a young age. He watched his father build a wildly successful business while dealing with intense stress, headaches, and declining health, a model of “success” that sacrificed quality of life. That experience shaped Robert’s belief that business results should be delivered inside what he calls a lifestyle-friendly package: one that improves your quality of life rather than drains it.

Most creators and small business owners today feel overwhelmed by all the AI tools and options, unsure where to start, or afraid AI will dilute their unique voice, style, and message. Robert reframes AI as a partner that helps people turbocharge their sales and marketing results.

Through Lighthouse Intelligence and his membership, The Freedom Framework: An AI System With Soul, he helps creators and small business owners pick the best AI tools for their unique businesses, shorten the learning curve, and create more leads, better leads, more sales, more profits, and a more efficient business — all while protecting and amplifying their unique voice and and message and matching everything to their unique target audience.

As a podcast guest, Robert shares practical, candid insights on partnering with AI to boost sales and marketing results, cut through shiny-object overwhelm, and build a business that grows more effectively while becoming easier to run.