Interview questions Rihab is ready to dig into. Copy them, tweak them, or bring your own.
1You grew up in a prominent media family in the Middle East but built your career independently in Dubai — how has that shaped the way you work with GCC clients and US audiences?
2Can you walk us through a real example of a GCC tourism or real estate project that looked strong on paper but wasn’t reaching Western buyers until the messaging or placement changed?
3You’ve spoken about why campaigns run from outside the US often fail to reach US consumers — what does that look like in practice for a GCC marketer?
4The US destination-wedding market is massive. What shifts are you seeing in where couples want to go, and how can Gulf destinations position themselves as credible alternatives?
5Your career spans FMCG, luxury goods, design, and manufacturing. What have these very different industries taught you about introducing new ideas into a market?
6For developers planning mega-projects in the Gulf, what are the biggest misunderstandings about what Western buyers actually want to know before they commit?
7How does running a bilingual Arabic-English team inside the US change what you can offer compared to agencies based only in Dubai or Riyadh?
8When you’re bridging American and Arab audiences, what practical habits help you avoid stereotypes and keep communication neutral, accurate, and effective?
9For listeners hoping to attract GCC tourists or investors but intimidated by the region’s complexity, what is one simple and realistic first step they can take?