The Hidden Challenges of Sourcing from Asia, and How to Overcome Them

For over a decade, Omer Sasson has been working alongside e-commerce brands, helping them navigate the complexities of sourcing and manufacturing in Asia. As the founder of The Sasson Company Limited, he works primarily with mid-sized Amazon sellers—businesses that have grown past the early stages and now need a trusted partner to refine their supply chain, improve product quality, and secure better supplier relationships.

Omer’s approach is built on direct connection. Unlike traditional sourcing agents who act as middlemen, he introduces his clients directly to manufacturers, ensuring full transparency and control. His fluency in Mandarin and deep familiarity with business practices in China, Vietnam, and other key markets allow him to bridge cultural and operational gaps that often slow companies down. Having lived in Asia for most of his career, he understands both the Western expectations of quality and the realities of working with manufacturers in the region. This balance helps his clients avoid costly delays and miscommunications that can set businesses back months.

His clients don’t come to him looking for a simple transaction; they come because they need someone they can trust—someone who will tell them when a supplier is making empty promises, who knows how to ask the right questions to get real answers, and who sees their long-term success as the priority.