Interview questions Nic is ready to dig into. Copy them, tweak them, or bring your own.
1What first made you notice that coaching could become a serious business discipline in the Middle East?
2When you started WWA, what did companies in the region misunderstand most about coaching?
3Was there a moment when you felt the market shift from scepticism to real trust in coaching?
4What tends to happen inside organisations when growth moves faster than leadership conversations can keep up?
5How do you help leaders see coaching as something different from training, mentoring, or consulting?
6What makes coaching land well in a Middle Eastern corporate environment, rather than feeling like an imported model?
7When an HR leader is trying to win internal buy-in for coaching, where do they usually get stuck?
8What should companies measure when they want to understand whether coaching is actually making a difference?
9As AI changes the workplace, what human leadership skills are becoming harder to avoid?
10After more than 20 years building a coaching company in the region, what has changed most about the conversations senior leaders are willing to have?