Keep the Light On: The Inner Work That Powers Two Decades as a Solo Founder

Sustaining a Purpose-Led Business as a Solo Founder: What two decades of running She Births® alone teaches women founders about energy, inner work and longevity.

Nadine Richardson has run She Births® as a solo founder for more than 20 years, growing what she describes as the world's only scientifically verified childbirth education program while raising her son as a solo mother. Nadine is frank that business is challenging, and just as frank that it has been an incredible privilege: staying in it alone means staying connected to herself and doing the inner work to keep sharing her light and aliveness. That work carried She Births® through a BMJ-published trial, a book four years in the making and a new chapter mentoring and training birth professionals. Nadine talks openly with women founders about the trade-offs of building alone, what sustains energy across decades, and why a purpose-led business has to look after its source. Listeners leave with a practical way to think about energy, identity and longevity when a business rests on one person.

About Nadine Richardson

Nadine Richardson, podcast guest

Childbirth Educator, Author & Founder of She Births®

She Births® Founder & CEOShe Births Published author20+ years Doula & birth educator15,000+ Parents taught since 2008

Nadine Richardson is changing the conversation around birth - from something women are expected to simply get through, to an experience they can prepare for, understand and actively participate in.

Nadine Richardson is the CEO and Founder of She Births®, and author of the new book She Births. Her work sits at the intersection of science, childbirth education and the lived experience of becoming a parent. Nadine thinks we've been asking the wrong questions about birth. It's not about “natural or medical?” but rather “prepared or not?” A beautiful birth is about values, goals and safety with respect. All three are critical to every family having a beautiful birth, wherever they are in the world.

At the heart of Nadine’s approach is the belief that birth is about more than meeting a baby - it is also about meeting a new version of ourselves. Birth can be an opportunity to discover our authenticity, our strengths and our “superpowers”. For Nadine, this idea reaches far beyond childbirth itself. Whether we're birthing a baby or an idea, mothering another person or ourselves, we are all continually becoming more of who we truly are. Life unfolds along a continuum that carries us towards our wiser selves.

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