Can you take us back to that very first “wine night”? What did those evenings feel like, and how did they set the stage for what became Liquid Jazz?
You’ve said the idea came to you while sitting by the ocean in Gloucester. What was it about that moment that connected the waves with wine?
When you first built the prototype with a local metalworker, what surprised you most about how it worked?
How do people usually react the first time they taste wine before and after using Liquid Jazz?
For you, what part of decanting is about chemistry—and what part is about ceremony?
How do you see a tool like this changing the experience for restaurants and sommeliers at the table?
Many people think of invention as a technical process. What role did community and storytelling play in shaping this design?
What was the hardest part about moving from an idea among friends to a patented product on the market?
Beyond making wine taste better, what does Liquid Jazz represent for you personally?
Looking back, what do you think this journey has taught you about tradition, innovation, and the spaces where people come together?
Latest episodes
Interview with Michael Fors
Tip of the Tongue
Why Your Red Wine Tastes Harsh (And How to Fix It) - Michael Fors
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Michael Fors - Liquid Jazz Experience
Elevated Magazines: Luxurious Lifestyles & Living-Jetset Travel-Yachts-Wine, Spirits & Cuisine-Life-Estates-Design-Art-Automo
Key topics
What it really takes to turn a homemade prototype into a patented product
From sketching ideas inspired by ocean waves to working with a local metal shop, Michael walks through the gritty reality of prototyping, refining, and eventually securing a patent. He shares lessons on persistence, testing, and timing that apply to anyone navigating the uncertain road from concept to launch.
How a Thursday wine night tradition sparked a new way to honor wine and community
Michael shares stories from more than two decades of weekly wine nights-gatherings that sometimes drew a handful of friends and other times filled his yard with fifty people, guitars, and food. He explains how those evenings, rooted in tradition and connection, inspired him to rethink decanting so that everyone at the table could enjoy wine at its best. The conversation explores how innovation can grow out of community rituals and why honoring tradition often leads to the most meaningful new ideas.
Why Restaurants Need to Rethink Decanting for Today’s Guests
In a packed dining room, the classic ritual of decanting often clashes with reality-servers juggle tight tables, guests don’t want to wait, and sommeliers are left choosing between speed and ceremony. Michael has spent years talking with sommeliers about this tension and designing ways to resolve it. He shows how reimagining the decanting process can make service smoother while keeping the sense of theatre that guests remember. By making overlooked bottles shine and creating moments of connection at the table, he reframes decanting not as a tradition to be abandoned but as an experience that can evolve with modern hospitality.
View all topics →
Latest episodes
Interview with Michael Fors
Tip of the Tongue
Why Your Red Wine Tastes Harsh (And How to Fix It) - Michael Fors
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Michael Fors - Liquid Jazz Experience
Elevated Magazines: Luxurious Lifestyles & Living-Jetset Travel-Yachts-Wine, Spirits & Cuisine-Life-Estates-Design-Art-Automo
Key topics
What it really takes to turn a homemade prototype into a patented product
From sketching ideas inspired by ocean waves to working with a local metal shop, Michael walks through the gritty reality of prototyping, refining, and eventually securing a patent. He shares lessons on persistence, testing, and timing that apply to anyone navigating the uncertain road from concept to launch.
How a Thursday wine night tradition sparked a new way to honor wine and community
Michael shares stories from more than two decades of weekly wine nights-gatherings that sometimes drew a handful of friends and other times filled his yard with fifty people, guitars, and food. He explains how those evenings, rooted in tradition and connection, inspired him to rethink decanting so that everyone at the table could enjoy wine at its best. The conversation explores how innovation can grow out of community rituals and why honoring tradition often leads to the most meaningful new ideas.
Why Restaurants Need to Rethink Decanting for Today’s Guests
In a packed dining room, the classic ritual of decanting often clashes with reality-servers juggle tight tables, guests don’t want to wait, and sommeliers are left choosing between speed and ceremony. Michael has spent years talking with sommeliers about this tension and designing ways to resolve it. He shows how reimagining the decanting process can make service smoother while keeping the sense of theatre that guests remember. By making overlooked bottles shine and creating moments of connection at the table, he reframes decanting not as a tradition to be abandoned but as an experience that can evolve with modern hospitality.
View all topics →