Suggested questions

1How did selling broken biscuits at eight shape the way you spot hidden value in businesses today?

2Walk us through the Cardpoint story and the steps that took it from AIM flotation to a £175 million valuation.

3You codified a 40-step process from multiple exits - what are its core phases and which step do founders most often miss?

4Describe your three-module system in practice; how do you diagnose a flawed business model and what fixes deliver immediate uplift?

5You teach fast growth without burning cash - what specific sales tactics do you deploy to scale revenue sustainably during sale preparation?

6Tell the story of the exit that moved from a £5m starting valuation to £27.3m and explain the tactical moves that unlocked those offers.

7How do you persuade sceptical owners who insist their business is only worth X to agree to a shared-upside arrangement?

8What does a properly run competitive sale process look like, step by step, and where do owners typically go wrong?

9As a Non-Executive Chairman, what day-to-day interventions do you make to prepare a company for sale and improve buyer appeal?

10How have writing Making Your Mark and receiving an OBE changed how founders view you and how you win advisory mandates?