Interview questions Kasper is ready to dig into. Copy them, tweak them, or bring your own.
1Can you share some key findings from your recent in-house barometer study? What trends are emerging in the in-house creative industry?
2What led you to focus your career on in-house marketing setups, and how did you get started in this niche?
3In your experience, what are the most significant advantages and disadvantages of in-house marketing teams compared to external agencies?
4Could you provide some examples of common mistakes businesses make when setting up in-house creative departments, and how can they avoid them?
5Creative processes and workflows can vary greatly. Can you offer insights into designing effective in-house workflows that balance creativity and productivity?
6How important is creativity within in-house teams, and what techniques can businesses use to foster a creative culture in-house?
7What advice do you have for business owners or managers looking to transition from external agencies to building their in-house marketing capabilities?
8Can you elaborate on the role of HR in recruiting and nurturing talent for in-house marketing teams? What qualities should businesses look for in potential team members?
9As someone with a wealth of experience, what are some key lessons you've learned about optimizing in-house marketing teams for success?
10How can startups with limited resources effectively set up in-house marketing departments, and what are the critical considerations for their success?