Interview questions John is ready to dig into. Copy them, tweak them, or bring your own.
1You’ve said most ad clicks are awareness, not intent. How does that reshape how supplement founders should think about marketing?
2What’s the biggest mistake new supplement brands make before they ever spend a dollar on ads?
3Take us back to your days as a touring musician—how did that experience shape how you think about marketing today?
4You’ve guided more than 200 products to market. What patterns separate the few that scale from the many that stall out?
5For physicians launching a supplement line, what makes the difference between a credible offer and a compliance nightmare?
6You often mention that subscription data tells the truth about a brand’s health—what specific numbers do you watch?
7What did you learn from helping launch Worthy Supps, and how does that apply to other influencer-led brands?
8For gym owners and trainers, what’s the simplest way to add a supplement line without it becoming another job?
9How can smaller supplement founders compete with legacy brands on Amazon without massive ad budgets?
10You’ve built your business around helping others grow theirs—what lessons about sustainability and leadership have you learned running NutraMarketers?
