Embracing Risk and Innovation in Entrepreneurship

Jason can share his personal journey of leaving a secure position in his family's established business to pursue his own entrepreneurial vision, which showcases his commitment to embracing risk and innovation. He can discuss the transformative decisions he made, from selling unique products in his school days to eventually creating the GoalCrazy Planner, and how each step was influenced by his willingness to take substantial risks and his passion for solving real-world problems. This talking point highlights the challenges and rewards of stepping out of their comfort zones, and it can inspire listeners to consider how taking calculated risks can lead to significant breakthroughs in their own entrepreneurial endeavors.

About Jason VanDevere

Jason VanDevere, podcast guest

Entrepreneur, Podcast Host & Goal Setting Expert

40,000+ Goal Crazy planners sold#1 Amazon Bestselling author34 Apartment units in his portfolio3 venture types Retail, iOS apps and apartment investing

Meet Jason VanDevere, an entrepreneur passionate about translating bold goals into tangible successes. With a vibrant history of launching businesses—from selling sunglasses in high school to developing innovative iOS apps and managing a robust apartment portfolio—Jason's entrepreneurial spirit is inherent.

After graduating, Jason briefly joined his family's automotive business, the VanDevere Auto Group, before opting to chart his own path. His entrepreneurial journey has been fueled by an appetite for learning from the experiences of successful figures. This pursuit of knowledge led him to establish what would become a transformative practice: interviewing accomplished individuals to delve into their success stories and idiosyncratic habits.

Driven by these insights, Jason identified a gap in the market for a tool that did more than list goals—a tool that acted as a coach. This realization birthed the GoalCrazy Planner, a tool designed to offer structured accountability and empower users to achieve their dreams. The planner evolved through numerous iterations, informed by focus groups and the wisdom gleaned from interviews with high achievers who demonstrated that success often requires a touch of 'craziness'.

Jason’s approach to goal setting is holistic and comprehensive, advocating for meticulous self-audit processes and robust accountability mechanisms within his planner.

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