Interview questions Hugo is ready to dig into. Copy them, tweak them, or bring your own.
1What is ambition, and why do so many high achievers keep following it without questioning the destination?
2How can founders and creative leaders become the driver of their ambition rather than being driven by it?
3What changes when a successful founder stops asking, "What next?" and starts asking, "Do I want to do this again?"
4How did 35 years of building agencies shape your view of leadership, risk and reinvention?
5What did advising major global brand owners teach you about the difference between strategy at scale and founder reality?
6How can leaders align business success with a more deliberate life and career design?
7What led you to step away from agency leadership and write a multi-part book about ambition?