Interview questions Franck is ready to dig into. Copy them, tweak them, or bring your own.
1What are the biggest CX mistakes you see startups make when they scale, and how can they avoid them?
2You’ve said that great CX should reduce the need for customer support—can you share examples of how businesses have achieved this?
3AI is transforming marketing and CX—where have you seen it drive real impact, and where does it fall short of expectations?
4What’s the difference between a company that treats CX as a competitive advantage versus one that sees it as just another department?
5Many large enterprises struggle with outdated systems and siloed teams—what’s your advice for breaking down these internal barriers?
6How should leaders balance automation and human touch in customer experience to create real connections with their customers?
7You’ve worked with major brands like Amazon, United Airline, Intuit and Wells Fargo—what are some of the most surprising lessons you’ve learned from these experiences?
8How can businesses rethink their technology stacks to actually improve CX, rather than just adding more tools?
9What role does CX play in a company’s long-term profitability, and how can leaders measure its impact?
10With economic uncertainty affecting business decisions, why and what should companies prioritize in their CX strategy to stay competitive?