About Francis Rodino
He moved into this work after two decades leading digital teams and campaigns at global media and agency roles, where he became frustrated by corporate politics and the gap between enterprise tools and SME realities. That shift led him to apply enterprise-grade marketing automation and CRM discipline to smaller service businesses that lacked repeatable sales infrastructure.
His work is built on verifiable outcomes: the Leads Machine framework is published as an Amazon bestselling book and was shortlisted for the Business Book Awards 2026, and his systems have been used by over 300 service businesses to recover more than £128 million in revenue. He also draws on a corporate background managing campaigns for brands such as BBC and PlayStation and more than 20 years in digital marketing.
Day-to-day he installs revenue infrastructure using the R.E.D. Method - Roadmap, Engine, Drive - and a white-labelled AI-enabled CRM that provides instant lead response, automated 8+ touchpoint follow-up via SMS, email and WhatsApp, and dashboards leadership can trust. He works with engineering firms, recruitment businesses, facilities and field-service providers, construction services, trades (plumbing, electrical, heating) and professional services to convert existing enquiries into measurable pipeline and recurring revenue.
His central thesis is that more enquiries are not the fix - control around existing demand is. By standardising CRM discipline, follow-up mechanics, and reporting, revenue becomes forecastable rather than reliant on memory and heroics; this belief is codified in the nine-step RED Method and the Leads Machine framework. He positions automation and AI as infrastructure that augments teams and enforces predictable process rather than as marketing gimmicks.
As a podcast guest, Francis Rodino brings practical case studies, a named framework (the R.E.D. Method), and tactical diagnostics hosts can use on air; audiences get actionable steps to stop revenue leakage, operationalise CRMs, and implement AI-driven follow-up sequences that produce measurable bookings and cleaner forecasting.
Latest video
AI Engines: How Service Businesses Can Convert More Leads Faster | Francis Rodino - Cassie Welford
Latest episodes
Key topics
Freedom tech is how small businesses grow without becoming heavy, stressful businesses
Many founders want the revenue of a larger company, but not the payroll, complexity and management burden that usually comes with it. Francis brings a clear point of view on using AI, automation, CRM systems, email, SMS, WhatsApp and follow-up tools to make a small business operate with the consistency of a much bigger team. His angle is not tech for the sake of tech; it is about installing systems that answer faster, follow up properly, qualify leads, and keep the sales process moving without everything sitting on the founder’s shoulders. For small business, AI, sales and operations podcasts, this creates a timely conversation about how established service businesses can use automation to create more revenue, more control and less chaos.
Most service businesses are leaking revenue before the sales call even happens
Service-led businesses often assume growth means spending more on marketing, but Francis sees the same problem underneath the surface: leads are coming in, but follow-up is inconsistent, the CRM is messy, and no one has a clear view of what is actually converting. His work starts before the next ad campaign, by diagnosing where revenue is leaking across the sales process and turning that into a customer journey that the team can actually follow. He can speak to founders of trades, recruitment, professional services, insurance, training and education businesses who already invest in marketing, but know their current system is too ad hoc to scale. This gives business and marketing podcasts a practical conversation about converting more of what you already have before pouring more money into lead generation.
Why Measurement Trumps Motivation in Service Sales Growth
Many sales teams rely heavily on motivation and effort to hit targets but still fail to create predictable growth. This reliance often leads to burnout and inconsistent results, as enthusiasm alone cannot replace clear systems to measure and manage progress. Francis Rodino shares insights from implementing the RED Method in over 300 service companies, demonstrating that disciplined measurement and reporting create the reliable momentum needed for sustained growth. His approach embeds accountability through dashboards and automated follow-up, shifting focus from chasing enthusiasm to managing metrics. Listeners discover how prioritizing measurable processes over motivation prevents revenue leakage and creates a repeatable sales engine. Francis empowers leaders to build a culture where data drives decisions, resulting in steadier sales pipelines and less reliance on luck or heroics.
View all topics →
Latest video
AI Engines: How Service Businesses Can Convert More Leads Faster | Francis Rodino - Cassie Welford
Latest episodes
Key topics
Freedom tech is how small businesses grow without becoming heavy, stressful businesses
Many founders want the revenue of a larger company, but not the payroll, complexity and management burden that usually comes with it. Francis brings a clear point of view on using AI, automation, CRM systems, email, SMS, WhatsApp and follow-up tools to make a small business operate with the consistency of a much bigger team. His angle is not tech for the sake of tech; it is about installing systems that answer faster, follow up properly, qualify leads, and keep the sales process moving without everything sitting on the founder’s shoulders. For small business, AI, sales and operations podcasts, this creates a timely conversation about how established service businesses can use automation to create more revenue, more control and less chaos.
Most service businesses are leaking revenue before the sales call even happens
Service-led businesses often assume growth means spending more on marketing, but Francis sees the same problem underneath the surface: leads are coming in, but follow-up is inconsistent, the CRM is messy, and no one has a clear view of what is actually converting. His work starts before the next ad campaign, by diagnosing where revenue is leaking across the sales process and turning that into a customer journey that the team can actually follow. He can speak to founders of trades, recruitment, professional services, insurance, training and education businesses who already invest in marketing, but know their current system is too ad hoc to scale. This gives business and marketing podcasts a practical conversation about converting more of what you already have before pouring more money into lead generation.
Why Measurement Trumps Motivation in Service Sales Growth
Many sales teams rely heavily on motivation and effort to hit targets but still fail to create predictable growth. This reliance often leads to burnout and inconsistent results, as enthusiasm alone cannot replace clear systems to measure and manage progress. Francis Rodino shares insights from implementing the RED Method in over 300 service companies, demonstrating that disciplined measurement and reporting create the reliable momentum needed for sustained growth. His approach embeds accountability through dashboards and automated follow-up, shifting focus from chasing enthusiasm to managing metrics. Listeners discover how prioritizing measurable processes over motivation prevents revenue leakage and creates a repeatable sales engine. Francis empowers leaders to build a culture where data drives decisions, resulting in steadier sales pipelines and less reliance on luck or heroics.
View all topics →