Leads Machine: The nine-step system to generate consistent, predictable sales and scale your service business cover

Book

Leads Machine: The nine-step system to generate consistent, predictable sales and scale your service business

By Francis Rodino

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About this book

ARE YOU TIRED OF THE UPS AND DOWNS OF RUNNING A SERVICE BUSINESS? DO YOU DREAM OF A STEADY STREAM OF CLIENTS BUT FIND YOURSELF STUCK IN A CYCLE OF FEAST OR FAMINE? Leads Machine is the ultimate guide to building automated sales systems that capture and nurture leads to generate consistent, predictable sales. Designed for business owners who want to scale their companies, it shows you how to leverage the proven RED Method to transform your online marketing, take control of your growth and create a business that thrives in any market. Read this book if you want to: Craft irresistible offers that grab attention, highlight your true value and get your ideal clients to say ‘yes’ Craft irresistible offers that grab attention, highlight your true value and get your ideal clients to say ‘yes’ Build high-converting sales funnels that turn leads into loyal customers with ease Build high-converting sales funnels that turn leads into loyal customers with ease Harness AI and automation to amplify your marketing efforts and save time Harness AI and automation to amplify your marketing efforts and save time Position yourself as the go-to choice in your market and dominate your industry Position yourself as the go-to choice in your market and dominate your industry Deploy the right tools to create a predictable, scalable revenue stream and achieve consistent growth Deploy the right tools to create a predictable, scalable revenue stream and achieve consistent growth

BusinessFinance & LawE-CommerceE-business

About Francis Rodino

Francis Rodino, podcast guest

Amazon bestselling author and AI Growth Architect for Service Businesses

20+ years Digital marketing experience300+ Service businesses supported£128M+ Revenue recovered for clients9-step system Leads Machine growth framework

Francis Rodino is an AI growth architect and author who turns messy CRM and sales processes into predictable demand-generation systems for service and operational businesses doing £1m to £20m in revenue.

He moved into this work after two decades leading digital teams and campaigns at global media and agency roles, where he became frustrated by corporate politics and the gap between enterprise tools and SME realities. That shift led him to apply enterprise-grade marketing automation and CRM discipline to smaller service businesses that lacked repeatable sales infrastructure.
His work is built on verifiable outcomes: the Leads Machine framework is published as an Amazon bestselling book and was shortlisted for the Business Book Awards 2026, and his systems have been used by over 300 service businesses to recover more than £128 million in revenue. He also draws on a corporate background managing campaigns for brands such as BBC and PlayStation and more than 20 years in digital marketing.

Day-to-day he installs revenue infrastructure using the R.E.D. Method - Roadmap, Engine, Drive - and a white-labelled AI-enabled CRM that provides instant lead response, automated 8+ touchpoint follow-up via SMS, email and WhatsApp, and dashboards leadership can trust.

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#539 - Francis Rodino - Lead Conversion
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The Next 100 Days Podcast· Listen to Francis Rodino on air