Interview questions Chris is ready to dig into. Copy them, tweak them, or bring your own.
1Your latest video says Amazon organic is dead. What changed, and what should sellers do now to keep getting traffic?
2ChatGPT, Perplexity, Claude and Gemini now recommend products. How do they decide which brands to suggest, and how can an ecommerce brand show up in those answers?
3Why does chasing Best Sellers Rank make so many sellers broke, and which numbers should they watch instead?
4Big brands improve Amazon listings by testing click-through and conversion rates rather than relying on listing tools. What does that testing look like in practice?
5How did Filter by Molly-Mae grow its Amazon revenue by 121% in 12 months and then launch into another market?
6Why can't one employee run a brand's Amazon channel anymore?
7You've argued that no Amazon agency can work on commission or guarantee results. Why, and what should brands ask an agency instead?
8Seller Central or Vendor Central: how should a brand decide, and what changes once they choose?
9What do brands often get wrong when expanding across Amazon marketplaces?
10Why can't AI yet replace a real Amazon expert, and where does it already help?