About Carlota Montoro

Strategic Business Advisor to CEOs & Founders
Aavalabs Head of People & Infrastructure12 years Working remotelyFounders & CEOs Adviser on people, structure and growthMadrid Spanish-born people leader, Europe focus
Making Business Simpler, More Human and More Effective
Carlota Montoro is a strategic business consultant, people and infrastructure leader, and advocate for a radically simpler approach to building successful organisations.
With over a decade of consulting experience and seven years working closely with the same business, Carlota has developed a practical, no-nonsense perspective on what makes companies work - and what gets in their way. Her work brings together business strategy, people, infrastructure and organisational effectiveness, helping leaders move beyond unnecessary complexity and build businesses where people, processes and purpose genuinely align.
Carlota believes that too many organisations have made business harder than it needs to be. Overcomplicated processes, borrowed management philosophies and corporate jargon often distract leaders from the fundamentals: creating clarity, building trust, putting the right structures in place and allowing talented people to do their best work.
Her approach is refreshingly direct. No corporate theatre. No one-size-fits-all formulas. No promises that sound impressive but fail in practice. Instead, she helps leaders challenge conventional thinking, strip away what isn't working and focus on what genuinely moves their businesses forward.
Working closely with CEOs and business founders, Carlota is passionate about creating organisations that are not only commercially effective but also transparent, honest and human.