Interview questions Bruce is ready to dig into. Copy them, tweak them, or bring your own.
1What inspired you to venture into challenging markets like Russia and Ukraine, and how did those experiences shape your approach to business?
2Can you share some of the unique challenges you’ve faced working in post-Soviet states, and how you overcame them?
3Ukraine is currently undergoing significant reconstruction efforts. What do you see as the biggest opportunities for investors in the region?
4Your book delves into your life as an expat in Russia. Can you share one of the most surprising or memorable moments from your time there?
5What role does modular construction play in rebuilding efforts, and why is it such an important tool for countries like Ukraine?
6As someone who has worked in high-pressure environments like the Sochi Winter Olympics, what lessons in leadership or adaptability have stayed with you?
7How do you balance the demands of running a business in Ukraine with the personal risks and challenges involved in operating in a conflict-affected region?
8Your book highlights the human side of geopolitical conflicts. Why do you think it’s important for readers to understand these personal stories?
9What advice would you give to entrepreneurs or investors looking to enter emerging markets, particularly those with complex political or economic systems?
10Looking back on your career, what would you say is the key to thriving in environments where the rules of business are constantly shifting?