Translate political media frameworks into corporate communication practice

Political Communication Methods in Business: message mapping, audience triage and rehearsal

Brooke draws on two decades advising politicians to distill practical, battle-tested frameworks that help spokespeople and executives communicate under scrutiny. She shows how message mapping, audience triage and simple rehearsal techniques convert political media tactics into everyday corporate practice. Guests will learn concrete steps to tighten messaging, anticipate hostile lines of questioning, and align spokespeople with organisational priorities - plus how these techniques transfer to leadership presence beyond one-off interviews.

About Brooke Hargraves

Brooke Hargraves, podcast guest

Media & Communications Strategist | Former Political Media Adviser

20+ Years advising senior Australian political leaders2 Australia's major newspaper groups she reported for4 Communication disciplines spanning her career3 Levels of Australian government she has worked across

Brooke Hargraves is a media and communications strategist who helps leaders become confident, authentic communicators in front of cameras, microphones, and live audiences. Drawing on more than two decades across journalism, political communications, public relations, and executive coaching, she equips CEOs, founders, executives, subject matter experts, and emerging leaders with the skills to communicate under pressure while remaining genuinely themselves.

Beginning her career as an award-winning journalist, Brooke later spent over 20 years advising senior Australian political leaders through election campaigns, national crises, international media scrutiny, and some of the country's most high-profile public moments. She has coached ministers, MPs, executives, board directors, university leaders, and first-time candidates, translating the communication strategies used at the highest levels of government into practical frameworks that anyone can apply.

Rather than teaching people to perform, Brooke's philosophy is that the most compelling communicators are those who know who they are, understand their story, and communicate it with clarity and confidence. Her approach combines media strategy, storytelling psychology, confidence coaching, and practical communication skills to help clients stop fearing visibility and start using it as one of their greatest professional assets.

Today, Brooke works internationally with business leaders, entrepreneurs, technical experts, and women in traditionally male-dominated industries who want to raise their profile, build credibility, and become trusted voices in their field.

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