Dear Coaches: Being Great at What You Do Doesn’t Make You a Great Marketer

Brandon speaks directly to coaches who can get results for their clients but have no idea how to market themselves. He breaks down why traditional marketing advice doesn’t land with this crowd, and how small tweaks in messaging, lead flow, and audience targeting can make a big difference. Drawing on coaching client wins and humorous mishaps (“Someone booked my calendar and I didn’t even send a single cold DM”), Brandon shows how clarity and consistency beat complexity every time.

About Brandon Willington

Brandon Willington, podcast guest

Founder of Where U? Delivering Marketing for People Who Hate Marketing

1,000+ Service business owners helped2025 winner Australian Young Entrepreneur — MarketingTop 5 Independent Agency 20235 locations DJ school expansion

Brandon Willington helps small service-based business owners solve inconsistent lead generation and break free from reliance on word-of-mouth. His approach comes from hands-on experience—first as a nightclub promoter and DJ, then as the founder of a DJ school that expanded to five locations across Australia. Today, his agency specializes in cutting through the noise for businesses burned by ineffective agencies, overpriced SEO, or generic content strategies, delivering results through targeted, high-impact advertising.

Awarded Top 50 Australian Young Entrepreneur of the Year (2022) and celebrated for building a Top 5 Independent Agency (2023), Brandon’s insights are equal parts actionable and entertaining. He’s known for his candid storytelling—from accidentally growing a viral mixtape that landed him in Skrillex’s office to leveraging Facebook ads so precisely he once got a club sued (for all the right reasons). His expertise spans lead generation, audience psychology, and turning underdog businesses into consistent revenue generators.

As a podcast guest, Brandon shares stories from his unconventional career, actionable marketing insights, and candid takeaways on entrepreneurship. He fits naturally on shows discussing small business growth, digital marketing, or the shift from freelancing to scalable operations—always with a focus on practical results over theory.

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