Incoming business leaders will need intuition as much as strategy

Aude Firmin is an internationally recognised Intuitive Business Coach, Spiritual Life Coach, Reiki Master, and Psychic Medium whose work brings together two parts of her life that once felt difficult to reconcile: the corporate world of strategy, leadership, and growth, and the intuitive world she had sensed around her since childhood.

Before building her holistic business, Aude spent more than twelve years in technology and global consulting, working with brands including Microsoft and Gucci and advising senior teams on digital transformation, innovation, and commercial strategy. On paper, it was the kind of career many people work toward. But inside it, Aude often felt as though she was performing a version of success that did not fully belong to her. Much of her work today grew from the search for a way to be fully herself: modern and strategic, spiritually connected, commercially grounded, and deeply human.

Aude’s connection to mediumship became impossible to ignore after the death of her father in 2009 and a series of paranormal experiences in London that led her to train professionally in psychic mediumship. What began as something frightening became a source of clarity, healing, and direction. Over time, she came to see that intuition, energy work, and business strategy were not separate paths.