Suggested questions

1When did you first notice that the way teams operate in sport had direct parallels to how organisations run in business? Was there a specific moment where that connection clicked for you?

2There’s a big difference between working hard and actually getting better. When did you first notice that effort alone wasn’t enough to separate average from elite?

3After being brought into organisations to steady performance, what patterns did you start to see that reminded you of teams that were stuck in the middle of the ladder?

4The NFL compresses its season into just a handful of games, yet every result feels massive. What does that kind of public, high-stakes environment teach about decision-making under pressure?

5Between the Super Bowl and the Draft, teams are forced to make calls on talent with incomplete information. What can leaders learn from how front offices weigh risk, value, and timing when the clock is ticking?

6When the NFL announced a regular season game in Australia, it created a new kind of spotlight. From your vantage point, what does that moment reveal about how brands expand into new markets without losing their identity?

7In pro sport, the “tape” tells the truth. Have you seen a moment in business where reviewing the equivalent of tape—rather than relying on narrative—completely changed the direction of a team?

8Many founders are taught to eliminate competition as quickly as possible. What have you observed happens to standards inside environments where competition is unavoidable and constant?

9Hiring in elite sport is rarely reactive; there’s always a pipeline and a plan. What tends to go wrong in organisations that wait for someone to resign before thinking seriously about talent?

10When you think about moving from average to elite, what does that transition actually look like day to day—what changes in habits, conversations, or expectations that most people underestimate?