Rachit Dayal of Happy Marketer: Acquisitions and What To Expect When Selling Your Startup
Rachit Dayal · October 31, 2021
Interview with Rachit Dayal
Podcast: The Founders Live Podcast
October 31, 2021
Nick Hughes is joined by Rachit Dayal, Founder of Happy Marketer / Chief Marketing Officer APAC at Merkle from Singapore. Nick and Rachit jump into a really engaging conversation around entrepreneurship, empathy, business, and what to expect during an exit or acquisition! They…
About Rachit Dayal
Founder Happy Marketer
$10M+ Happy Marketer sales before acquisition2019 Happy Marketer acquired by DentsuAward-winning Across 9 agency categories9 years Time to grow Happy Marketer to $10M sales
Born in India, educated in NUS Singapore, and based in Singapore. Rachit Dayal started his marketing agency out of the gate of the University with minimal funding before growing it to $10 million in sales in 9 years and later acquisition by Japanese media conglomerate Dentsu. Happy Marketer is Singapore’s most awarded digital agency, clients, and partners including Google, Singtel, ING, Grab, and BCG.
About this episode
Nick Hughes is joined byRachit Dayal, Founder of Happy Marketer / Chief Marketing Officer APAC at Merkle from Singapore. Nick and Rachit jump into a really engaging conversation around entrepreneurship, empathy, business, and what to expect during an exit or acquisition! They start by discussing entrepreneurship and why did he choose it. Then Nick asks: Marketing and growth - how did you consistently grow your business? From there we learn about the importance of choosing the right founding team and co-founders, and partners. Rachit then dives into the acquisition and exit experience, and shares how he managed the ups and downs of the sale of his startup to Merkle. He touches on maker mode vs manager mode, and when to know which position you as a founder should be working in, and then he shares some lessons/tips for startups - how to start/ideation/creation and then scaling up from there. This is a very fun and educational conversation with a founder turned Chief Marketing Officer from the APAC region. We hope it helps you today!
Rachit's Linkedin - https://www.linkedin.com/in/rachitdayal/
Guest: Rachit Dayal
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5+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.