How to Achieve Financial Freedom and Lifestyle Flexibility With Matt Raad & Kevin Bees, Profit Maximisation Expert
Matt Raad · September 14, 2023
Interview with Matt Raad
Podcast: Leading To Profit
September 14, 2023
Matt Raad has created financial freedom in his life, starting from zero and using a very unconventional method. Both he and his wife, Liz Raad are website investors, which means they use digital assets to generate their cash flow and wealth. They were one of the first in the…
About Matt Raad
Digital Investor and Educator on Building Online Income for Life on Your Terms
30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder
Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.
Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.
Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.
A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.
About this episode
Matt Raadhas created financial freedom in his life, starting from zero and using a very unconventional method. Both he and his wife, Liz Raad are website investors, which means they use digital assets to generate their cash flow and wealth.
They were one of the first in the world to realise that they could buy websites, renovate them like real estate, and then sell or keep them for cash flow.
Matt started out as a zoologist with his wife Liz, buying their first business, expanded into multi-million dollar mergers & acquisitions, and then transitioned to investing in online businesses where the cashflow returns were so much better.
As successful entrepreneurs and investors, these days they love teaching beginners how to reach 6 & 7-figure website portfolios using a similar strategy to buying & renovating traditional real estate.
Matt Raad shared in this episode:
His earlier days: growing up and trading toys
What drives him
How he transitioned from a zoologist to a website investor
How he started his business with the help of family
How he grew his business over a decade
How his desire for financial freedom matched Liz’s zest for total freedom
His belief that diversification is key to success
How websites can be bought and sold for cash flow
How he really got good at buying rundown businesses, fixing them up, and systemizing
How he associated and learned from mentors
The challenges of exporting from Australia
How business challenges led him to website business
How the E-business Institute was born
Skepticism around online business
How media companies are buying up successful websites
How niche passion sites in Australia are getting bigger and bigger
How easier the digital business model is compared to the brick-and-mortar model
How he started generating income on autopilot
How easily scalable the website business is
The flexibility and lifestyle that digital business allows
The technicality involved in managing website portfolios
The typical client they love working with
The secret to selling seven-figure websites to organizations
The importance of enjoying the journey and not looking for shortcuts
His life-changing question: Is there an easier way to do this better?
The importance of having a clear vision in achieving your goals
His future goals: traveling, spending three to four months of the year living in inspirational locations, and working solely from his laptop.
Resources Mentioned In The Show
FREE 90-minute masterclass on how to buy and renovate websites for semi-passive income: https://ebusinessinstitute.com.au/masterclass/
4-hour work week Tim Ferris: https://fourhourworkweek.com/
Tony Robbins Personal Power 2: https://www.tonyrobbins.com/power2/
Matt Raad’s LinkedIn profile: https://au.linkedin.com/in/matt-raad
If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au
Guest: Matt Raad
More from Matt Raad
All episodes →
The Personal Success Podcast with Ryan WattsInterview with Matt RaadMay 2026Play episode →
Breakfast Leadership ShowMatt Raad on How Burnt-Out Executives Build Digital Assets Without Quitting Their JobMay 2026Play episode →
Mission Matters Business Podcast with Adam TorresMatt Raad on Escaping the Grind Through Online BusinessesMar 2026Play episode →
Adventurous EntrepreneursWhy Buying Websites Is A Path To Freedom: Matt Raad’s Playbook for the Laptop LifestyleFeb 2026Play episode →
The Wealth Without Wall Street PodcastDigital Real Estate: How to Buy Cash-Flowing Websites for Passive Income with Matt RaadFeb 2026Play episode →
The Do Zone: business growth and productivity strategies from master entrepreneursMastering Digital Asset Investing with Matt RaadFeb 2026Play episode →
Living the Dream with CurveballBreaking Free: Matt Raad's Blueprint for Escaping the 9 to 5 Grind through Digital AssetsJan 2026Play episode →
How Much Can I Make? — Real Jobs. Real People. Real Money.Digital Real Estate - Buying Websites For Cash FlowJan 2026Play episode →
Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur MindsetInterview with Matt RaadJan 2026Play episode →Book Matt Raad for your show
92+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.