Kasper Sierslev · May 29, 2025

Podcast: The Creative Influencer
May 29, 2025 · 25 min
Kasper Sierslev. Kasper is a marketing expert with over 20 years of experience working in-house, including as the head of creative at a large logistics shipping company. He has also built in-house creative agencies at several FORTUNE 500 companies and recently co-founded his…
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"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"
20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House
Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.
As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.
Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.
Kasper is a marketing expert with over 20 years of experience working in-house, including as the head of creative at a large logistics shipping company. He has also built in-house creative agencies at several FORTUNE 500 companies and recently co-founded his own agency, ZITE.
Kasper discusses how creativity is increasingly moving in-house for brands and their marketing, with more companies bringing creative work in-house rather than relying solely on external agencies, because of their direct connections to their product and customers. He is the author of the book "Incredible: Under the Hood of In-House Creativity."
Kasper discusses the advantages of various platforms: effectiveness of LinkedIn for thought leadership, TikTok for certain products, and the potential for longer-form content on platforms like TikTok.
And when the discussion turns to A.I., Kasper believes that artificial intelligence will help creativity by raising the "bottom" and inspiring new ideas, but that human curation and selection of the best ideas will remain crucial.
Guest: Kasper Sierslev
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