Nitin Govila

I've now been in Singapore for 14 plus years. For the first seven years, I worked for a French company, also in roofing. I moved to a very niche product category in roofing. Then this opportunity came, which was unique and different. I did not know about the sector. We used to see some shade structures, blinds, and awnings, but they were in detail in the industry. When I was with the home automation, we used to supply moderation systems for the blinds and awnings. So I was exposed to that, but beyond that, not so much. It was an interesting journey for me to enter this business category. That's been six and a half years now. In this industry, as you mentioned, I've been handling the role of Vice president of Asia Pacific, Middle East, and Africa.

That's nearly a more significant part of the world regarding geography. It's also a growing part of the business for the company. I'm based in Singapore, but most of the time travel across all the countries and regions I am responsible for.

Lisa Ryan: What has changed as far as these composite materials? Why are people moving towards them? And what are some of the benefits of using that in architecture and outdoor equipment applications?

Nitin Govila: Great question. When I joined, it's already been six and a half years, as I mentioned. I also ask this question regarding what has been evolving in our company. It's touching 50 years next year, and what I've seen when I look back at history, I think the main thing has been technology and innovation. If you look at composite materials, how it starts may start with a pellet. If you're using polyester, you begin with those pellets. You crush them you. You make yarn.

We process the yarn through our process and then quote them what drives the product's innovation and quality. More and more companies that have invested in innovation have always been able to lead the market, continuously bringing out new products. Based on the market's needs, if I look at significant structures now, I'm talking about stadiums, airports, and large shading structures when we talk about great architecture. Earlier, nobody thought it was a guy maybe 15-20 years back. You might call it a kind of a tarpaulin or a canvas, depending on which country you are from and what words are used. Over the years, companies have leaped to make some innovations. Serge Ferrari is one of the leading companies with innovation. We put nearly four to 5% of our turnover into RandD and innovation. What happened was slowly, the minds