The Millionaire Choice Podcast with Tony Bradshaw

Interview with Matt Raad

Matt Raad · January 29, 2025

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

Podcast: The Millionaire Choice Podcast with Tony Bradshaw

January 29, 2025 · 40 min

Listen to Matt Raad on The Millionaire Choice Podcast with Tony Bradshaw.

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Interview with Matt Raad

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The Millionaire Choice Podcast with Tony Bradshaw

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Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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About this episode

In Episode 124 of The Millionaire Choice Podcast, Tony sits down withMatt Raad, a pro at turning websites into digital goldmines. Matt and his wife, Liz, have mastered the art of buying, renovating, and selling websites for profit—kind of like real estate, but online. If you’ve ever wondered how to make money from digital assets, this episode is for you.

Here’s what you’ll learn in this conversation:

Websites as digital real estate – Matt breaks down how websites can be valuable assets, just like rental properties (except no leaky roofs to fix).How to spot a money-making site – Learn what to look for when buying a website and how to turn an underperforming site into a cash machine.Boosting online income – Matt shares tips on optimizing websites for maximum revenue using SEO, content, and smart monetization strategies.Why digital education is a game-changer – He talks about the importance of learning these skills and how anyone can start building wealth online.The freedom of online business – No office, no commute, no boss—Matt explains why online businesses offer flexibility and financial independence.This episode is packed with practical insights for anyone looking to build wealth in the digital age. Whether you're new to online business or already dabbling in the space, Matt’s wisdom will get you thinking differently about how to make money online. Don't miss it!

Is money slipping through your fingers? Are you missing your opportunity to become a millionaire? Welcome to The Millionaire Choice. Where we talk to millionaires and future millionaires about how to build wealth and what to do with it once you have it.

Here’s your host Tony Bradshaw. He made his choice and created his millionaire plan at age 25. Now it’s your turn. Visit tonybradshaw.com and GET MONEY SMART.

You're making a hundred thousand dollars or more. But if you're honest, your money isn't doing what it should be. You're spending more than you'd like, investing less than you know you should, and somewhere between the income and the life you imagined—something got lost.

Tony Bradshaw is a first-generation millionaire and money mentor who helps high earners turn income into real wealth. This is Higher Peak Coaching.

Visit TonyBradshaw.com to book you

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Guest: Matt Raad