
Founder of Refound, AI Consultancy Helping Mid-Market Companies Become AI-Native

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
April 16, 2026
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About this episode
Sid Bharath, founder of Refound, joins Sales POP! host John Golden to explain why most corporate AI initiatives fail — not because of the technology, but because of missing change management and a lack of strategic ownership. Sid shares the audit-first framework Refound uses to map workflows, identify friction, and rebuild processes with AI at the core rather than layered on top. Learn more and book a free consultation at refoundai.com.

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